One terrific result of the uptick in content marketing is the online tools available to help. Haiku Deck and Canva are two I’ve begun using recently, so I thought I’d share my experience for other small business owners and do-it-yourself marketers.
Haiku Deck Gives Your Presentations Visual Oomph
Haiku Deck’s philosophy is “Simple, beautiful and fun.” They wanted to make it easy for people to create visually stunning presentations that have impact. Use it to create presentations that have few words per slide and visual impact. Here’s a presentation I recently created, on editorial calendars:
Editorial Calendar – Created with Haiku Deck, presentation software that inspires
Easy to use – even for non-PowerPoint users – Haiku Deck really is a tool anyone can adapt to quickly and start creating beautiful presentations. Sharing is built right in, and you’ll see all the options once you complete your deck.
My only complaint is that the system can be a little buggy, but that might be due to compatibility issues or internal bugs they’re working on. Search for photos with certain keywords and the results don’t always make sense. However, this is a minor complaint because you can still find photos you want pretty quickly, or upload your own. Oh, and I would like a little more control over font sizes, but, hey, it’s free.
Canva Brings Out the Designer in You
“Canva makes design simple for everyone.” Those are their words, but they are true. Whether you’re a blogger looking for photos and graphics for your blog, a content marketer interested in making your own infographics, or a small business owner trying to manage content marketing and design on your own, Canva can help.
The best part? Canva is free to use and then certain images and designs cost a teeny one dollar a piece. I’ve used it a few times now (note the header image on my website as one Canva piece), so I can tell you that you can do a lot on the site for free.
Guy Kawasaki, who signed on as the Chief Evangelist, says, “Macintosh democratized computers; Google democratized information; and eBay democratized commerce. In the same way, Canva democratizes design.” Read more about the reasons Guy joined, how he uses the content marketing tool, and how the startup has rapidly grown to reach millions of users, in Canva’s blog.
So far, my only complaint is that I can’t always find the layouts I want. I think that problem will be solved as I use it more and as Canva grows.
If you’ve used either design tool or have suggestions for others, feel free to comment here.